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In the immortal words of Kevin McCallister, “This is it. Don’t get scared now.”
I am CRAZY excited to be debuting Band of Bloggers today. And a little nervous if I’m being totally honest.
Almost as exciting as rolling out this new Method To Your Money feature is the fact that I get to profile an amazing and talented blogger with a heart for helping people.
Pete McPherson from Do You Even Blog has been creating online content for 9 years. After graduating from college and getting his Masters in Accounting, he jumped headfirst into a corporate career, the stuff of the American Dream.
But after 5 years he knew it wasn’t for him. He left his job (and the guaranteed income and security it provided) and transitioned into online entrepreneurship. Since then, he’s created over 40 blogs, with varying levels of success, and he’s learned A TON!
He’s a husband, dad, lover of pizza, and full-time entrepreneur who shares his passion for teaching people to blog better. If you’ve followed him at all at Do You Even Blog or listened to his podcast, you know that he provides killer tips, actionable knowledge about how to run a successful and profitable blog, and he has a knack for landing HUGE guests such as Neil Patel, J.D. Roth, Bobby Hoyt, and Nick Loper, just to name a few.
Since I first got to know him a few months after I started blogging, he’s been incredibly helpful to me. Despite the fact that I’m just a teeny speck compared to the aforementioned blogging whales he rolls with, he’s always taken the time to chat with me and help me with any questions I have.
And when I reached out to him to be in Band of Bloggers, he didn’t hesitate. His answers are thoughtful and full of wisdom and insight.
Tim Ferris says that “Life punishes the vague wish and rewards the specific ask.” What is one vague wish you were punished by or one specific ask you were rewarded for?
“I want to be a millionaire when I grow up” was always my dream.
This is a fantastic dream that happens to translate terribly into a specific, measurable, trackable GOAL.
I’ve since translated this super-broad dream into a series of annual income goals, broken out by month. For example, I’ve taken a broad dream, made it way more specific, and reverse engineered the big goal into actionable, monthly chunks.
I chime in on some of Pete’s responses in RED: I love this. I have goals that are big. Often though, I can get bogged down in the small, day to day tasks required to run your site, publish consistently, promote on social media, etc.
I love the idea of breaking things down into small, specific, measurable goals. The one thing I would add, and Pete touched on it but I don’t think it gets enough airtime when we talk about setting goals, is actually planning for how you’ll achieve them.
It’s great to set specific, measurable goals, but we need to plan for how you’ll achieve them.
For instance, I want to increase traffic. Maybe a doable goal is to increase by 1000 pageviews each month (just a random number).
What am I going to do to get me there?
- Increase my posting to twice a week
- Apply to 15 Pinterest group boards a week
- Design 2 pins for each post
- Continue to implement my killer Twitter strategy
- Network with other bloggers (Rockstar Forums, Billionaire Blog Club, comment on other blogs)
- Apply to news media to have my work featured or to write for them
- Continue to grow my freelancing writing business
These are ACTIONABLE. One of my favorite quotes right now is from Herman Edwards, ex-New York Jets football coach. “A goal without a plan is just a dream.”
Dream big. Plan bigger.
Dream big. Plan bigger! Click To Tweet
What is the one book (or books) that you have given to your friends? Or what are one to three books that have greatly impacted your life (money related or not)?
Aside from that, every blogger, creator or entrepreneur on the PLANET needs to read 2 books:
They’re mandatory, not optional.
I’ve really enjoyed Tim Ferriss’ stuff. The 4 hour work week was a bit too intense for me. I don’t think I could quit my job to do what he did.
I’ve got Tribe of Mentors by not Tools of Titans. It’s on my list.
The War of Art I’ve seen mentioned in several places, including by Jon Acuff who I really like. He wrote Start.: Punch Fear in the Face and Finish: Give Yourself the Gift of Done, and so I’m going to have to check out The War of Art.
Purple Cow I don’t know much about. Obviously Seth Godin is a MONSTER when it comes to the online world, and I trust Pete’s recommendation.
I think I’m going to have to check these both out!
What purchase of $100 or less has most positively impacted your life in the last year (or in recent memory)? The more specific details the better!
The Audio-Technica ATR2100 microphone is roughly $75 on Amazon, and will literally be the mic that makes my first $1,000,000, so I’d say that.
How has a failure or apparent failure, set you up for success later? Do you have a favorite success?
I’ve had well over 40+ failed blogs and businesses, which I’ve detailed at https://doyouevenblog.com/fails.
The word is still out if this has set me up for future success or not 😉
What is a quote(s) that you live your life by or that you find yourself repeating to yourself?
This needs an explanation.
This has become my default response to both positive and negative outcomes in my own life.
A project didn’t go the way I want? Good. Working through the problem will make me smarter.
Someone said something nasty about me? Good. It’ll toughen my skin and make me more resilient.
For both positive and negative results, my de facto response is “good.” It is training me to focus much more on the work and process, rather than the outcomes.
For both positive and negative results, my de facto response is “good.” It is training me to focus much more on the work and process, rather than the outcomes. Click To Tweet
This is having a growth mindset in action.
Life is 10% what happens to us, and 90% how we respond to what happens to us. Pete gets that.
What’s one of the best or more worthwhile investments you’ve made (money, time, energy, etc.)
A subscription to Audible. Audiobooks have been my preferred method for quick learning, as I love books!. Books, in general, would be my answer to this.
I love to read. I find time is my biggest enemy. That and distractions, including this blog!
Audible is a great option and one my wife and I have been toying with for a while now.
So much of my time commuting could be spent learning and growing.
I need to pull the trigger on this.
In the last 5 years, what new belief, behavior or habit has most improved your life?
- Developing the ability to tactically say “no” way more often (both as a habit and behavior)
- That I am indeed worthy of changing the world (corny belief, but it’s true).
What advice would you give to a smart, industrious, newbie blogger as they start out?
Be in it for the long-term RIGHT NOW, otherwise, don’t start the blog period.
If you can’t commit to 3 years RIGHT NOW, sell the domain name you just bought.
Also, buy my program Blogger U, and work through the entire thing. It’ll be the single best $400 investment you can make for your blog.
Yes, that’s a sales pitch, but I sincerely believe that down to my bone marrow.
(Blogger U will open in a month or two. Be sure to keep your eyes peeled for when it does!)
What common advice should they ignore?
“Get traffic. Traffic is important.”
I’m always so conflicted by this type of response. I feel like there are definitely mixed messages being sent out, which would make sense because everyone has their own opinion.
They way I look at it? Produce great content, promote your awesome content (Twitter, Pinterest, SEO, etc.) and the traffic will come.
At least that what I’m hoping for.
What are 1-3 apps/programs/plugins that have allowed you to maximize your time/energy?
Freedom.to is an app and website blocker which helps amp up your productivity.
What one thing has been most effective for increasing traffic on your blog?
Ignoring blog traffic and focusing WAY more on building relationships with other bloggers and readers. It’s a long term play, and the word’s still out on whether this is sound advice or not 😉
What does resilience mean to you? When have you had to be resilient?
It means ignoring everything else except for your core purpose in life.
Let nothing get in the way of that.
For me, it’s letting every piece of criticism, as well as dismal results….go by the wayside as I build my business the way I think it should be built.
Which is better? A goal that is too small and you achieve it, or one that is too big and you don’t? Why?
Why can’t we do both?
Set a huge overarching, 10x goal, then reverse engineer it to manageable chunks.
Make the very first chunk a complete baby step and set yourself up for success.
This is a great point about reaching your goals by designing a plan from your end result back to the beginning. Reverse engineering, backward by design, whatever you call it, it’s incredibly effective.
Pete’s last statement about the first step being a small, easy to achieve one is profound.
I know sometimes I’ve got great plans that don’t go further than the paper I’ve written them on. Is it because the early steps are too ambitious? It could be. I’m going to keep this in mind as I set goals in the future.
What is your morning routine? What’s one thing you do in the morning to get you ready to crush your day?
I suck at this, as right now my kids wake me up every morning (and during the night too, if that counts).
Ask me again in 6 months 😉
Bringing It All Together
Pete brought it in all these responses.
It’s so clear why he has been a “successful” blogger. It’s because he’s failed, and he’s learned from his failures. And he brings that growth mindset to everything he does.
Pete’s a learner. You can see that in how he faces setbacks, how he views his 40 “failed” blogs, and how he goes after massive guests for his podcasts. He’s a person that doesn’t set limits on his success. He believes he can grow and develop as a person and a blogger.
For those of you headed to FinCon this year, Pete will be presenting alongside many massive names in the blogging world.
And he belongs there.
Pete McPherson teaches people how to grow profitable, sustainable, and impactful blogs over at https://doyouevenblog.com. If you’re reading these words still, join the “Do You Even Tribe” newsletter on his homepage, email him your blog URL (or if you haven’t started yet, an idea for a blog URL), and he’ll mail you a free, super-comfy, 50/50 blend DYEB T-shirt, free of charge.
Which of Pete’s answers resonated with you? Add to the conversation in the comments below or on Twitter @method_money or my Facebook page Method To Your Money. You can also find me on Pinterest. Want more great ideas about mastering your money? Sign up to receive my weekly emails detailing how to keep more of your hard earned cash!